Put simply, copyright is the ‘intellectual property’, or ownership of your logo.
It is a common misconception that when you get a logo designed, you own it outright. This is not the case. Legally, the designer still owns it unless it has been assigned to you. You have simply paid them for their time to create it.
So long as the designer has created a logo that is unique and they haven’t, in turn, used someone else’s graphics in it, it is their IP, and they can do what they like with it
It may be possible to buy the copyright from them, but there are usually large fees involved. Assignment fees can be typically as much as three times the original design cost.
If you buy all 10 editions of a logo from us, we assign the copyright to you FREE OF CHARGE.
Four good reasons to own your copyright:
- If you sell your business, you can’t sell the logo as part of the assets unless you own the copyright
- You can’t use your logo on resale items such as T-shirts and mugs
- If someone infringes your branding you can’t enforce it yourself, and you would have to go back to your designer
- Your designer could re-use your logo for someone else without your knowledge.
You can find out the official word on copyright on the Intellectual Property Office website.